Creating a refreshed digital identity for a London-based early access wage startup.
Partnering with Mastercard, Hi believes that financial freedom should be free. Gone are the days of the monthly payday – with Hi, end-users can access their Pension & Pay for free, as soon as they earn it. It's time for change, you've earned it.
Partnering with Mastercard, Hi believes that financial freedom should be free. Gone are the days of the monthly payday – with Hi, end-users can access their Pension & Pay for free, as soon as they earn it. It's time for change, you've earned it.
Project Description +
Hi came to us with a hefty brief. Having made a splash in the financial sphere with their pioneering technology, vision and ethos; they needed their brand and product to visually live up to their revolutionary capabilities.
We worked smart, tackling the front-facing touchpoints that would bring them the greatest impact first.
A refreshed investor deck and website gave Hi the bedrock they needed to successfully acquire funding. Expressing their voice in a relevant verbal & visual narrative.
For the website, we developed a navigation experience that split the site across their core audiences, and focussed on the idea of 'Freedom' throughout.
On the back of that sprint, together we got into the weeds, dissecting their product. Ideating brand/user-centric features and designing a refreshed user experience across both a mobile and web application.
We worked smart, tackling the front-facing touchpoints that would bring them the greatest impact first.
A refreshed investor deck and website gave Hi the bedrock they needed to successfully acquire funding. Expressing their voice in a relevant verbal & visual narrative.
For the website, we developed a navigation experience that split the site across their core audiences, and focussed on the idea of 'Freedom' throughout.
On the back of that sprint, together we got into the weeds, dissecting their product. Ideating brand/user-centric features and designing a refreshed user experience across both a mobile and web application.
Tech Stacks
Website Built in Webflow: HTML, CSS, JavaScript
Fonts
DM Sans (Colophon Foundry)
DM Serif Display (Colophon Foundry)
DM Serif Display (Colophon Foundry)
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