As one of the most in-demand makeup artists, Patrick Ta spends his days touching the faces of Hollywood's biggest celebrities.
Bringing his products and techniques public with the belief that everyone deserves to feel confident & beautiful everyday.
Bringing his products and techniques public with the belief that everyone deserves to feel confident & beautiful everyday.
Project Description +
It's clear that Patrick Ta is an icon in his industry. Having successfully launched a range of his own beauty products, it was time to build an online shopping experience that educated, inspired and converted.
Together with the Verbal+Visual team we set out to design a slick and sophisticated customer-first shopping experience.
Patrickta.com is a place to learn; a peek behind the artists curtain.
Diving deep into the products and how Patrick himself uses them. 'Patrick Ta Techniques' gave in-depth tutorials and never-before seen content.
We developed intuitive UX systems that showcased the products in their best form. Leveraging UGC, designed components that showed a clear before and after, and developed "Find my shade" quizzes.
Together with the Verbal+Visual team we set out to design a slick and sophisticated customer-first shopping experience.
Patrickta.com is a place to learn; a peek behind the artists curtain.
Diving deep into the products and how Patrick himself uses them. 'Patrick Ta Techniques' gave in-depth tutorials and never-before seen content.
We developed intuitive UX systems that showcased the products in their best form. Leveraging UGC, designed components that showed a clear before and after, and developed "Find my shade" quizzes.
Tech Stacks
Built in Shopify: SCSS, Liquid, JavaScript, HTML
Fonts
Cosmica (Chester Jenkins)
Credits
Verbal+Visual (Partnering Agency)
verbalplusvisual.com
verbalplusvisual.com
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